B2C Marketing Manager
£40,000 - £45,000
Job reference: 440602
This role will suit a B2C marketer ready for a new challenge in a hands-on, fast-paced role. The Ideal candidate will drive strong revenue growth and end-user engagement across my clients portfolio of services; delivered through a combination of cloud-based SaaS technology, web portals and prepaid cards. This includes some of our largest clients employees and customers. This role would suit someone with a strong target-driven background in eCommerce, email and marketing automation, with exceptional communication and copywriting skills.
- Strategic responsibility for our largest and fastest-growing B2C programme; driving traffic and sales through an employee savings and discounts portal against ambitious growth targets; including managing an email subscription list of over hundreds of thousands of members with around 3-5 campaigns a week targeting acquisition, cross-sell, up-sell ad re-engagement
- Working with the retail relationships team to plan and implement compelling offers and promotions for top high street and online brands to drive merchant revenue through discounted Gift Cards, eGift Cards, online offers, and merchandise Working with the
- Email & Automation Executive to ensure development and optimisation of eCRM and automation programmes
- Develop our ~out of the box communication tools to help our clients maximise uptake and engagement in their schemes
- Manage the content and Manage point of sale (POS) marketing and communication materials for prepaid cards and voucher programmes (card designs, postal packs)
- Content manage retail promotions across prepaid card solutions through in-app promotions, eventually leading the development of an eCRM and push notification programme
- Provide insight and expertise to product teams to ensure seamless integration of marketing technology and programmes
- Analyse and report back on Key Performance Indicators to the business
- Continually look for inspiration, creative and innovative ideas for new ways to engage audiences through multiple channels and media
The Ideal Candidate
Detail2Retail is a trading division of Detail2Recruitment Limited acting as an employment agency. We are the chosen recruitment partner for many of the UKs leading Retail organisations.