Digital Marketing Executive

£35,000 - £40,000

Location: Portsmouth

Job reference: 440588


Job Summary

As the Digital Marketing Executive is responsible for leading the traffic acquisition strategy for my client across their paid and organic channels with Organic (SEO), PPC, Affiliates and Display being the focus.

 

Experience of delivering growth through each of these channels is essential. In this role you will work to raise both product and brand awareness and help customers discover the brand whilst at the same time looking to drive traffic and increase conversion rates to deliver forecasted sales targets.

 

With significant budgetary responsibility, this role is to develop and manage the digital marketing budget; ensuring all activity delivers to the set KPIs and planned ROI.

 

Key to this role will be the ability to work with and manage other departments to ensure that visuals, copy and all other requirements are delivered on time to achieve my client ambitious deadlines and growth targets. You will need to be proficient with Google Adwords and Adobe Analytics and a professional qualification in either or both of these would be a distinct advantage. Youll need to be comfortable with Excel, highly analytical, a strategic thinker and be confident communicating about digital marketing to really thrive in this position.

 

You will have hands-on experience of growing organic traffic, shaping the content strategy and leading technical changes where required. Experience of delivering international digital campaigns and growing international traffic would be advantageous.

Role Responsibilities

  • Develop the international online proposition, focusing on product, marketing and service
  • Develop and implement an ecommerce strategy for the overseas markets
  • Drive international ecommerce sales growth and profitability
  • Regular reporting and KPI performance monitoring
  • Manage content production and SEO improvements to increase our natural search traffic
  • Develop international online marketing strategy to include PPC, Affiliate, SEO, Display, Email and Retargeting strategy
  • Create effective customer acquisition and retention programmes
  • Oversee day to day running of the international websites as well as implementing strategic projects
  • Provide expertise / support other departments in digital initiatives
  • Work with the Digital Analyst to optimise the customer journey through constant review of product classification and site ordering
  • Work with the Senior Trading Manager to set out and implement a clear merchandising strategy with measurable objectives and deliverables
  • Own and manage the annual trade and marketing plan
  • Work with the Web Ops, Creative, Marketing and DBMS teams to understand key focuses and ensure high level of traffic pages are presented in the best way
  • Work with the e-Commerce Programme Manager to define the requirements for all new international websites
  • Build strong relationships with the rest of the business and partners, and influence decisions to ensure the best commercial outcome
  • Manage and update the international forecast, liaising with Finance and the Warehouse team
  • Use multiple content management systems to update and upload content to the site
  • Work closely with the Digital Marketing team to ensure all email communications are supported on site
  • Identify areas of opportunity online suggesting ways to improve our digital performance
  • Work on Ecommerce projects with the Ecommerce Project Team and wider department to deliver new platforms, sites and technology
  • Manage relevant budgets to deliver best ROI
  • Keeping up to date on E-commerce trends

The Ideal Candidate

  • Bachelors degree preferred - preferably in a marketing discipline
  • Proven experience in the implementation of online initiatives for international markets
  • Experience in the retail sector, preferably in fashion
  • Proven track record in launching, managing and growing e-commerce sites
  • Understanding of and experience of managing online marketing channels
  • Excellent communication and relationship building skills and ability to work in a diverse setting
  • Outstanding analytical skills, including a track record in increasing conversion rate
  • Creativity / innovative thinking to drive accelerated growth of the business
  • Results Driven
  • Experience of online merchandising across different categories
  • Strong creative approach
  • Ability to organise, plan and prioritise
  • Strong people management experience
  • Passion, determination and energy
  • Excellent written and verbal skills
  • Experience of using Content Management Systems and web analytics, and reporting on trading performance
  • Working knowledge in MS Office, including competency in Microsoft Excel
  • Highly commercial and excellent interpersonal skills
  • Strong organisational and planning skills, whilst being flexible enough to adapt to changes in circumstance

 

jobs@detail2recruitment.com 0333 023 0045

 
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Detail2Retail is a trading division of Detail2Recruitment Limited acting as an employment agency. We are the chosen recruitment partner for many of the UKs leading Retail organisations.

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